Privacy Statement (continued)

Information Security Policy

HOW DO WE USE YOUR INFORMATION? Our primary use of your information is to administer, maintain and improve your experience on our Website generally as well as provide you with customized, personalization services and interactive communications.If you check the “opt in” feature on our Website, or if you do not uncheck a pre-checked “opt in” box, we may from time to time send you emails regarding our Website and special promotions. Also, we occasionally may send you direct mail and online newsletters about products or services that we believe may be of interest to you. We use your financial information (e.g., your credit card number) only to verify your credit and to bill you for memberships purchased through our Website. We also use your contact information as necessary to send you information about the memberships that you have purchased on our Website.When you enter any sweepstakes, contests or promotions sponsored by us or by one of our business partners, we may use your email address to send you status updates. We use your IP address to help diagnose problems with our server and to administer the services offered on our Website. We also use your IP address to help identify you and to gather broad demographic information that we may share with our business partners, but only in the aggregate without any of your personally identifiable information. We may research the demographics, interests and behavior of our customers based on the information provided to us during membership registration, during sweepstakes, contests and promotions, from our server log files, from cookies* and from surveys. Our research may be compiled and analyzed on an aggregate basis. We may share this aggregate data with business partners, but only in the aggregate, without any of your personally identifiable information.CAN YOU OPT OUT OF RECEIVING COMMUNICATIONS FROM FRANCHISEE? If you change your mind and decide that you no longer want to receive promotional emails and/or direct mailings, you may opt out at any time by simply sending an email request to info@wwphl.com. Similarly, if you are not receiving our promotional emails and/or direct mailings and wish to receive these materials, you may opt in at any time by simply sending an email request to info@wwphl.com.PRIVACY POLICIES OF FRANCHISEE PARTNERS Third parties that have links on our Website may collect personally identifiable information about you. We are not responsible for the privacy policies or practices of such sites and the practices of these sites are not governed by this Privacy Policy. If you have questions about the privacy policies or practices of a third party site, you should contact the site administrator or webmaster of the specific site. We may from time to time partner with other companies to offer co-branded services as well as sweepstakes, contests and promotions. Any information that you provide in connection with the co-branded services or any jointly sponsored sweepstakes, contests or promotions will become the joint property of Franchisee and its business partners. We will maintain your information in accordance with the terms of this Privacy Policy. However, this Privacy Policy does not govern the privacy policies and practices of our business partners. If you have questions about the privacy policies or practices of our business partners, you should contact them directly.DO WE SELL OR RENT YOUR PERSONALLY IDENTIFIABLE INFORMATION? No, as a general rule, we do not sell or rent your personally identifiable information to anyone. If and whenever we intend to share your personally identifiable information with a third party (other than to a business partner as provided herein), you will be notified at the time of data collection or transfer, and you will have the option of not permitting the transfer. However, we may from time to time rent or sell demographic information in the aggregate that does not contain your personally identifiable information.