A Brief History of Weight Watchers Of Philadelphia., Inc. (cont.)

Tracey Birnhak

The Birnhaks' daughter, Tracey.

Today, the company has become a family affair. The Birnhaks’ son, John, currently serves as the company’s executive vice president for finance and operations. He also heads up the company’s “The At Work Program.” Their daughter Valerie, is pursuing a career in arts in Portland, Maine. A third child, Tracey, died several years ago after a courageous battle with breast cancer. She also served as a vice president for the company.

Through Weight Watchers of Phila., Inc., the Birnhaks have participated in a myriad of charitable endeavors for such organizations as the United Way, American Heart Association, March of Dimes, Alzheimer’s Association, Philadelphia Hero Scholarship Fund, Weight Watchers of Philadelphia Feeds the Hungry, Kidney Foundation, Linda Creed Breast Cancer Awareness Campaign, Working Wardrobe, The Wellness Community, Susan B. Komen Breast Cancer Foundation, the I Have Strength Fund at the Abramson Cancer Center at The Hospital of The University of Pennsylvania and others.

Since its beginning, Weight Watchers has been identified as a wellness organization. Marilyn Birnhak states, “We as managers, leaders and employees should always focus on our primary business which drives our brand – our members. Our members have been our guiding star, letting us know whether we’re on the right track. We are and always will be a people-helping-people business.”

The company is headquartered at 245 New York Drive, Fort Washington, Pa. 19034, and may be contacted at 215-648-1000, fax 215-628-0989 or on the web at www.wwphl.com.

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